Project Management Essay Example | Topics and Well Written Essays - 2250 words

Project Management - Essay Example We will look at two real projects that the mentioned have discussed in comparison to project management theories. Many of the world's famous events, structures and facilities have been completed with rigorous and scientific project management. No large scale project has ever been successfully delivered without the use of management tools and strategic planning. Project management therefore is a very essential field, not only in terms of carrying out world renown events such as the Olympics but in ushering technological developments that countries are so much in need of. The purpose of this paper is to move a notch higher from the classroom theories of project management into a look at and examination of real-world projects where we can dig valuable lessons in project management. How we go about this endeavor necessitates the minds of two management experts, Mr. Jon Smith and Mr. Terry Williams whose decades of expertise make them worthy of our inquiry. Particularly, we look at the projects that the two speakers have provided as an example. These projects are real world examples and therefore take into accounts variables that theories may have failed to account for. This makes the study more interesting, but down-to-earth. The main body is composed of the following: the background of the projects, the people (client/contractor, supporters, stakeholders) involved in the project, the selection of the project team, the stages within the project life cycle, the definition of the success of the projects, the planning phase, the problems met and how they were overcame, the project management tools and methodologies employed and lastly, the characteristics that made the projects different, exciting and challenging. The analysis also contains comparison and contrast of the two projects, particularly highlighting their strengths and weaknesses. In the end, I will discuss the three important learnings relating to project management. II. Main Body i. Project synopses (very brief overview of the projects) The first project discussed is the design of a telecom equipment when Jon Smith has worked for Teltrend in 1999 (Smith, 2010). To provide us a background of the products, "Teltrend Inc. designs, manufactures and markets products that interpret and translate translation signals. These products are used by telephone companies to provide voice and data services over the telephone network. The products can be categorized into high capacity products, channelized products and conversion products" (Business.com, Inc. , 2010). Smith worked as a technical director in which the primary roles are to take the technology forward and sort out the project management (Smith, 2010). The project was done in a small company of around 60 people. This particular projects is made possible by technology opportunity, especially with the advancement in communication. These projects were primarily carried out for business purposes. The second featured project is the Eurotunnel. The idea of this project can be traced to as early as 1802, when Albert Mathiue, a French mining engineer introduced

The duty to accommodate the injured and the disabled employees Essay

The duty to accommodate the injured and the disabled employees - Essay Example Three steps processes used to determine if the employer has made conscientious efforts on accommodation of the less fortunate employee: first is to know if the employee can perform his or her existing job. If the employee cannot, then establish if he or she can perform his or her current job if modified, if still he or she cannot, then determine if he or she can perform any other job existing re-bundled or modified job (David Morton Rayside, 2007). Disability is something that hinders an individual in undertaking life important functions. It may mean mental, psychological, physical, or even habitual. Of all the most complicated, as many employers claim, is mental incapacitation especially when the employee has to get into contact with clients, and habitual disabilities like drug dependency and alcoholism. They tend to be tricky even more than other health complications (David Morton Rayside, 2007). The importance of Human Rights Legislation, as it relates to disability is to protect those who are perceive or actually materially impaired through illness. The said disabilities include physical conditions, congenital deformities, asthma, epilepsy, hypertension, speech impediments, alcoholism and drug dependency, obesity and AIDS or AIDS related complex and any other medical, psychological or physical condition. However the duty to accommodate does not imply a guaranteed job for unemployed disabled person. If a person cannot reaso nably perform the essential duties and requirements after employment, there will be no findings for discrimination (David Morton Rayside, 2007). Accommodation is now a deeply entrenched feature in Canadian labor law. It has been enthusiastically practiced since the start of this decade, but it is already spawning or accelerating three outstanding trends in the arbitration system that are changing the very face of labor adjudication in

OSIM International Ltd Analysis

OSIM International Ltd Analysis INTRODUCTION OSIM is a global leader in branded healthy lifestyle products such as massage chair, shoulder and neck massagers, foot massager and slim belt. The company is well-known in Malaysia. OSIM is a brand management and niche marketing company with a focus on the consumer. Today, OSIM Company operates a wide point-of-sales network with outlets is over 371 cities over 33 countries in Asia, Australia, Africa, the Middle East, United Kingdom and North America.â€Å"Inspiring Life† is the motto of the OSIM Company. OSIM (M) Sdn Bhd is engaged in marketing, distributing and franchising of healthy lifestyle products. The Company operates in two segments that are retail and distribution. The retail segment is engaged in outlets and counters operated by it in selected shopping centers and departmental stores where the products are sold directly to end user customers. The distribution segment is engaged in products distributed by the Company and franchisees in overseas markets. Its subsidiaries include OSIM International Trading (Shanghai) Co., Ltd, OSIM (M) Sdn Bhd, OSIM (HK) Company Limited, OSIM (Taiwan) Co., Ltd, Nutrition Focus (USA) Inc, Global Active Limited (GAL), OSIM (China) Co., Ltd, Nutri Active Pte Ltd, Victoria House Pte Ltd and VHE China Limited. OSIM (M) Sdn Bhd also the most trusted brand. They receive a title as International Safety Standards because harmony to worldwide health and safety regulations. The entire product designed with safety and appropriate to health and safety regulations. Furthermore, the company also good in quality performance because all their product has been approved from clinic research, medical certifications and scientific studies. Their health-care product also checked and studies scientifically by expertise and they awarded certification and recognition from independents bodies. In terms of innovation and technology, OSIM company are worldwide technology patents and have a design right and trademark rights. OSIM is always in the frontline of innovation and the development of the most exhaustive range of products to bring the good health benefit to customer. OSIM also receive Award-Winning Design. OSIM brand and product design awards garnered from Japan, Europe and Asia. OSIM product was awarded the Largest Health Check and Care Equipment Retail Chain by the Malaysian Book of Records and Asia Pacific Honesty Enterprise Keris Award 2002. OSIM has been recently awarded ASIA No 1 Brand in healthy lifestyle equipment by a prestigious International Survey, it is for international market research company to determine Asian most preferred brand of health-care products. Besides, OSIM has also been rated by AC Nielsen survey in 2005 as the Number One brand in seven attributes (High Quality Products, Advance Technology, Premium Brand, Innovative Design Features, Trustworthy Brand, Good Customer Service and Good Store Ambience). BACKGROUND AND HISTORY The origins of OSIM International Ltd business began in November 1980 when Dr Ron Sim Chye Hock commenced his sole proprietor business of retailing an array of household goods such as knives, knife-sharpeners and mobile drying rods under R. Sim Trading Co and it was originally established in Singapore. OSIM were subsequently incorporated in 1983 under the name ‘‘R.Sim Trading Co. Pte Ltd to take over the sole proprietorship. Operating from OSIM International Ltd company first premises is at a shop Peoples Park, OSIM were only selling 2 health-care related products, namely, hand-held massagers and foot reflexology rollers. By 1987, OSIM had created a distribution network of 10 outlets in Singapore, Hong Kong and Taiwan marketing household goods and health-care related products. Dr Ron Sim Chye Hock is a founder of OSIM then felt that there was market potential for specialty home health care products in an increasingly affluent Asia. Early 1987, OSIM saw that the home health care products sector was dominated by a disparate group of equipment manufacturers with little or no emphasis on marketing and as a result there was a lack of brand consciousness among consumers. Hence, in 1989 their decided to bring together different home health-care products from different equipment manufacturers and market their product using specialty branding. For this purpose, OSIM created the brand ‘‘Health Check Care to build and exploit a niche market in home health-care products. OSIM business start grew rapidly and by 1994 we had approximately 60 point-of-sales outlets in Asia. In business strategy, they believe that marketing and strengthening of their brand equity is of vital importance. As ‘‘Health Check Care was a generic name and was difficult to be registered as a trademark in many countries, in 1996 the company officially launched ‘‘OSIM brand name which had been using since the early 1990s. ‘‘OSIM is a combination of the founders surname and the letter ‘‘O which symbolizes for vision to become a globally recognized brand. As at 31 May 2000, the company have registered the name ‘‘OSIM as a trademark in 26 countries spanning Asia (including Australia), Europe, North and South America, South Africa and Israel. There are also made trademark applications for ‘‘OSIM in 10 other countries. A major tenet of OSIM marketing strategy is to have an extensive point-of-sales network and geographical coverage in their markets. Presently, they have point-of-sales outlets in Singapore located in all major departmental stores and suburban shopping malls. The company began developing their overseas distribution network in 1986 when they ventured into Hong Kong and in the following year, into Taiwan. To ride on the rapid development of the Asian economies in the early 1990s, OSIM expanded their operations to Thailand in 1990, Malaysia in 1992, Indonesia and Beijing in 1993, and Shanghai in 1994 by opening point-of-sales outlets in these countries either directly or through their franchisees and distributors. Furthermore, OSIM expanded their markets to the United States in 1997 and Dubai in 1999 through the appointment of franchisees/licensees to market and sell their products in these countries. At present, OSIM have 10 franchisees/licensees, 3 subsidiaries, 6 are affiliated compan ies controlled by their Controlling Shareholders and the remaining 1 is an unrelated company. The company point-of-sales outlets in Singapore, Hong Kong, Taiwan and Malaysia are operated by Company and subsidiaries. The rest of their point-of-sales outlets are franchised outlets with the exception of outlets in the PRC for which we have trademark and licensing agreements with the owners. This is OSIM business strategy that future expansion of their point-of-sales network will be substantially undertaken by franchising. OSIM company begun to gradually move away from being a retailer to being a franchisor and, in furtherance of this strategy, they have also entered into franchise agreements with their subsidiaries, OSIM (HK), OSIM (Taiwan) and OSIM (Msia). Further, franchising help them to expand and multiply their point-of-sales outlets to more geographical markets at a faster pace with significantly less capital exposure. Franchising is also less taxing on their managements time than operating self-owned outlets in penetrating new markets. To diversify their sources of revenue, in 1998 OSIM ventured into wholesale distribution of health-check and health-care products such as blood pressure monitors, thermometers and pulse massagers, in Singapore to hospitals like Tan Tock Seng Hospital and Kandang Kerbau Womens and Childrens Hospital, pharmacies like the Apex Pharmacy and the Guardian Pharmacy chains, and Chinese medical halls. While wholesale distribution is currently only carried out in Singapore which contributes between 1 and 2 per cent. to their turnover in Singapore, and then the company intend to develop this business and carry out wholesale distribution in all their principal markets eventually. As part of its business strategy to extend the control over of their business process and to exercise greater involvement and participation in the source of supply for their products, in 1995 the company entered into a joint venture with Daito Electric Machine Industry Company Limited (‘‘Daito), a Japanese supplier  to OSIM Group, to take up a 30 per cent interest in Daito-OSIM (Suzhou) with Daito taking up the remaining 70 per cent.. Presently, Daito-OSIM (Suzhou) has a plant in the Singapore-Suzhou Industrial Park in Jiangsu, PRC that manufactures products like hand-held massagers and foot reflexology rollers mainly for re-export and distribution to the markets in Japan and USA. Under the joint venture agreement, Daito has the right to appoint 3 directors of Daito-OSIM (Suzhou) while OSIM only have the right to appoint 2 directors as they are the minority shareholder. However, Daito-OSIM (Suzhou) shall not change the scope of its business activities from that as descr ibed in the foregoing, without the consent of Daito and OSIM. Any material financial commitment which is above US$100,000 or material contract to be entered by Daito-OSIM (Suzhou) also requires the consent of Daito and OSIM. The joint venture agreement is of unlimited duration but may be terminated with the consent of Daito and OSIM. Neither Daito nor OSIM can transfer an interest in the shares in Daito-OSIM (Suzhou) without first making an offer to sell the interest to the other shareholder. On 28 March 2000, the founder Dr Ron Sim Chye Hock was conferred an honorary doctorate in business administration by the Wisconsin International University in recognition of his prominent achievements in business. In July 2000, pursuant to the Subscription Agreement, Investor, a wholly-owned subsidiary of Temasek Holdings (Private) Limited, subscribed for 11,600,000 new Shares, representing approximately 5 per cent. of the post-Investor Subscription and post-Invitation enlarged share capital of the Company, at the price of $0.47 per Share, representing a discount of approximately 10 per cent. to the Offer Price. The company believes that the investment by Investor is a milestone in their corporate development and an endorsement of their Group. Investor has given an undertaking not to dispose of or transfer any part of its  respective shareholding for a period of 6 months commencing from the date of their admission to the Official List of the SGX-ST. Mr Khor Peng Soon, a nominee of Investor, was appointed as OSIM non-executive Director in June 2000. Ethics Ethics are common believes on whats right or wrong and good or bad based on individuals values and morals, plus a behaviours social context. Business ethics definition is ‘a normative undertaking, seeks to provide ethical insight and guidance to individuals in business, businesses as organizations, and to society. Although there is an overlap between corporate social responsibility and business ethics, they still can be distinguishing. Corporate social responsibility is about responsibility to all stakeholders and not just shareholders where as ethics is about morally correct behaviour. Not many business organisations directors will deny the essentialness of good, trusting relationships with customers, employees, suppliers and the community. All these are actually the elements of success that a company should rely on. Ethics in business is a very prominent issue nowadays especially in this high competitive business world. Organizations usually have a set of ethical as well as o perational or business values which they wished to see in operating their business. These values guide ideas of acceptable, desirable and responsible behavior, above and beyond compliance with laws and regulations. Ethics is formulated to enhance the standard of corporate governance and corporate behaviour. One should be ethical for motivation, good behaviour usually bring a reward. Think about it, if it were always in ones interest to be good, there would be no need for ethics. One can simply act selfishly and forget about obligation. People invented ethics precisely because it does not always coincide with self interest. Owners, employees, suppliers and customers were expected to have a good behaviour in their work place giving that issues of ethics will affect the business. Starting from the individual ethics, it is important since everyone has their own responsibilities in their work place. The very least a person can do is to be honest about what they do each day. Bribery should not be tolerated. There is so much poverty, so much hunger across the world. Greed for revenue and profits can only transform our world into an animal kingdom. Top management level of the company should have first practice good ethics themselves in order to show a good example to the employees and lead them to become more productive and efficient. Behaviour toward the employees, top management level of the company should practice fair policies such as adequate amount of time given to the employee to be notified if the company intend to conduct layoff exercise within the company and affected parties should be compensated accordingly. Other than that, the company is responsible for providing conducive environment which is clean and save for its employee to work in too. Employee salaries should be paid according to agreed amount based on their working hours and job classification. Privacy of employees must be respected too. Based on the information we gathered through our interview with OSIM, their company do have ethics practices. One of the examples is, employees who were stationed out of town for training were provided with decent accommodation. Every single employee has equal chances of being promoted. Outlet supervisors must also possess high accountability and responsibility in performing duties, without abusing power and position for self-gain or other interested parties. Employees are expected to always endeavour to improve knowledge, creativity and innovation as well as team spirit. Those who are in the sales position are required to be self-motivated to achieve great sales like theres no limit to it. Proper basic personal grooming and dress in clean, smart and decent clothing at work is a must and its considered basic manners for especially for those in sales  position working at the outlets. Strict basic grooming is required to reflect the professionalism of the employee. Furthermore, OSIM emphasised a lot on professionalism among its employees. Employees must always carry out duties efficiently, effectively and productively in order to produce excellent service. The managers are very strict on the employee, they must always on good behaviour and punctuality. The company will always provide in-house training for their employees. In addition, the company sales force undergoes trainings like product training, salesmanship training and on-the-job training. Other than that, OSIM organise talks by health-care professionals in their corporate headquarters for their sales staff. Periodically, they will also send senior management staff overseas to attend seminars and exhibitions. Therefore, employees are expected to improve knowledge and skills to produce efficient, prompt and accurate service as well as to possess characteristics of creativity, innovation, motivation and competitiveness This show that the company practices good ethics as their provide and g ive chances for them equip themselves. The product of OSIM International Ltd complies with Safety and Quality Standards of International Certification Boards. The company does not compromise its products quality lightly, and this is a good business ethics practice. OSIM have the quality controls namely product quality assurance for its products and service quality assurance to ensure the staff deliver their best. Last but not least, the company take honesty into account very seriously. No one in the company should leak out the companys private and confidential information such as internal finance reports, marketing strategies and etcetera. Disciplinary action will be taken against those who leak out the information might face dismissal from the company. In conclusion, every business organisation has strict ethics to follow. The field and practice of business ethics is now well established. Often times senior individuals were hired in large companies and other organisations with dedicated teams to monitor that ethical standard and corporate responsibility (CR) commitments are understood and advocated. These commitments will be driven both by a set of ethical and business values set by the organisation itself, and by relevant legal and regulatory requirements that determine what acceptable conduct is. It is important to establish a standard or ethics of competence for corporate accountability which includes standards of professionalism and trustworthiness in order to uphold good corporate integrity. The experience within the country like Malaysia has exposed a critical need for the formulation of corporate accountability standards in order to establish an ethical corporate environment. It also ensures Malaysia is on the right track in turning into a first world country. Companies who are truly committed to uphold ethical conduct were found to be consistently outperforming companies who do not display ethical conduct according to research done by Does Business Ethics Pay? by The Institute of Business Ethics (IBE). If you have integrity, nothing else matters. If you dont have integrity, nothing else matters. Alan K. Simpson INFORMATION TECHNOLOGY USED â€Å"Information technology (IT) by definition is the acquisition, processing, storage and dissemination of vocal, pictorial, textual and numerical information by a microelectronics-based combination of computing and telecommunications†. More recently it is the use of the computers and IT to improve the efficiency and competitiveness of businesses that has led to technological change. Due to technological changes is so rapid, there are important implications for businesses. A business can be affected by the following technological change in production, the provision of services and in the office IT act as an effective tool to aid businesses gain and make the best use of knowledge. Some of the systems can be very tedious to set up and time-consuming to maintain. About two decades ago, most businesses agreed that effective IT strategies needed to be embedded within the business strategy. Business executives needed to possess those IT strategies as well as the business strategie s in order to implement those business strategies successfully. Undeniably, IT has become an increasingly important business tool from small to big organisations, it is important for businesses to ensure that their business gets the most out of any system it introduces. In order to achieve this, you need to make sure that the IT system chosen supports the business and adds value to it. Databases organise information for easy access, managed and updated. For example, a business might have a database of customers storing their contact information, their orders and preferences. The database is one of the cornerstones of information technology, and its ability to organise, process and manage information in a structured and controlled manner is the key to many areas of modern business efficiency. As a business, the more we understand about our customers, suppliers and competitors, the better. Hence, the gathering, storing and processing of informationusing databases cangive businessesa distinct advantage. The advantages are such as cutting down the amount of time spent managing data. Allowing businesses personnel the ability to analyse data in a many of ways. It is also a way of promoting a disciplined approach to data management. In addition, databases technology turns different information into a valuable resource and improving the quality and consistency of informati on. Value of information in line with maintenance and production cost. Most companies produce information on demand to place a value to it. E-commerce is the ability of businesses to trade with the world via websites. With E-commerce, businesses are able to market and create awareness on their products a larger group of audience and business is now open 24 hours every day. This has created new opportunities for businesses that trade locally and may not trade internationally before to now expand the size of their market to worldwide. Amazon.com is one example of e-commerce as a worldwide book and CD sellers. Consumers can also make comparison on the products and search for best deals online. It allows entrepreneurs and or even individuals to sell directly to consumers. This is the opposite of conventional ways of selling at retail outlets. In other words, business transactions are now taking place online too. OSIM Directors believe that e-commerce is emerging as a very important marketing and distribution channel for businesses although the extent of the impact of e-commerce cannot be conclusively known today. OSIM have t he intention of tapping into the huge potential of e-commerce and other health-care retailers may also follow suit. Smartphone with internet access enabled and personal computers featured with office applications with office applications, save businesses time and travelling cost by enabling employees, customers, and suppliers to communicate from any location. This gives much convenience for the on-site and off-site employee to communication with each other. However, effective communication is very essential to most IT and e-commerce systems. Most of these technologies are invented to make communication between buyers and sellers faster and more reliable. On top of that, Computers can be used to process, analyse and store vast amounts of data to give the business more quality information. The Internet can also be useful for various purposes. One of it is to make business sales message to be send out to customers especially potential ones. To get sales message out to customers and potential customers, marketing by email and on the internet offers speed and cost benefits over traditional mail marketing. Company resources are put into better use as chances of reaching out potential customers are much greater. Other types of online marketing such as social media like Facebook also provide a cost-effective avenue for businesses in reaching customers. OSIM has registered their own website ‘‘www.osim.com to market themselves on the Internet to let more people know about the company and its products. It is important for a company to have a website especially for developing new products, offering new services and reaching new clients. Todays information age has leaded many people to use internet to search information and others. People can access to any website with just a few clicks. Although setting up a website might be costly, it is offset by reaching a large pool of potential customers and providing necessary information for existing customers too. OSIM is making use of the popular Facebook as a tool for them to promote their products and provide brief information and latest happenings in regard to their road shows. Job recruitment advertisement is also in their website, this will save the companys cost in advertising in other means such as the newspaper. Consumers can also sign up for the mailing list to receive spe cial offers, promotions and well-being tips from OSIM. Last but not least, OSIM made us of IT to provide its customers order tracking if they are not sure if their package has been delivered .The order tracking service will help you track it down. In conclusion, technological change can bring many benefits to a business. It reduces running costs, improve productivity, improved competitiveness, improved quality of service (e.g. speed of service) and reduce resources wastage. For companies who have yet to use IT to run their businesses should really consider it. Technology and business go hand in hand. Hence, technology is compulsory for business. 4P ANALYSIS DIAGRAM 1: The Marketing Mix Marketing mix is one of the most important aspects in marketing. The important of marketing mix are usually categories into four parts which are product, price, place, and promotion. The main purpose of this four Ps marketing is to help the company to achieving their target market. Customers are not the components of the marketing mix. However, the customer is the target of all the companys marketing. Product can be usually classified under two parts that is consumer product and producer products. Consumer product normally purchased for individuals used and these products are divided into three more categories that is convenience product, shopping product and specialty product. Secondly, the producer product, this product is purchased to use in running businesses. Beside that, physical of the product also become the main point to attract the customers for example the packaging and size of the product. Price is the price level that business wants to sell their product to consumer. There are many parts need to be consider first before the product were decides to be sell. The considerations such as objective of the business, the degree of competitor in the industry, channel of distribution and the business image. Furthermore, there are some strategies that can help a business in order to arrive at a selling of their product such as cost-plus pricing, mark-up pricing, predatory pricing, skimming pricing, penetration pricing, prestige pricing and demand-orientated pricing. Place is where the product put on the target market. This place refers to those points that are stores and the retail outlets where the product should be easily accessible by the customer. Next, is to the channel of distribution means the business uses to get their product from factory and make it available to consumers. Wholesaler, retailer and Distribution Company are example for channel of distribution. Promotion is the method of the company introducing and selling products and its one of the ways to attract consumers aware of their product. There are various ways of promotion such as advertising, personal selling, sales promotions, branding and packaging, direct email and loss leaders. Promotion is important of communication between the product and the customer in order to increase the sales. In conclusion, a marketing mix involves four Ps. In another word, the four Ps entire are related to each other in reaching target market. PRODUCT OSIM is a company that sells healthy lifestyle product. There are various type of health product that they sells such as massage chair, foot massagers, head massagers, back massagers, eye massagers, soothing gel pads, slim belts, pedometer, blood pressure monitor, personal hygiene and water purifiers. These products are help to maintain health and can give relaxing to the people. The latest product that OSIM launched is uDivine massage chair. The uDivine was designed by Japanese Master, Sato Tsuyoshi and he is expert of Japanese Chiropractic Massage. The uDivine is the world first Human-3D massage chair and this massage chair are combined with strategically position system airbags, realistic and human contour based, delivering the most humanized, pleasurable and effective full body massage. uDivine have multi-sensory pleasures from head to toe. The design of this massage chair are intelligent design with plenty to admire and it give more living space, seamless navigation, stereo sound build-in speakers, supreme comfort and family-friendly safety function. OSIM Company makes a consideration to the number of stage in development of new product. The first stage is the generation of ideas. The company thinks future whether the product that they create meet the objective of the business or not. Furthermore, they also make a question will the product contribute to the continued growth of their business and does the business have the spare capacity to produce the product. Secondly, is testing the new concept. OSIM want to know is there a sufficient market for the new product. This stage of the product development  process will involve carrying out extensive primary market research to test consumers reaction to the suggested product. Next, analyzing the cost or revenues. Based on cost of production, they will set the reasonable price of product to be selling. OSIM also caring of what will be the profitability of the new product and how many units of the product they want to produce. Furthermore, they make a considered of developing a prototype. The design, materials, quality and safety of the product will become paramount. A prototype of the product will be developed using the detail that the market research indicated that consumer wanted. It is essential to ensure that this stage of the development process is detailed ad extensive, since to make alterations and modification at a later date will be extremely expensive and time-consuming. Lastly, the goal of the company for their product is to make the customer easy to recognize its brand and provide customer satisfaction. If the product does not fit the customer needs or meet the standard, the company accepts the criticism and modifies their products until it is fulfilling the needs of their customer. PRICE OSIM (is one of the high-end brands that sells health-care product in the market. It stands by its own name, image, quality and safety. The good in pricing strategy of the company will affect the quantity of sell and the profit-margin received per unit. In order to achieve at selling price for its product, there are some method that can be use which is cost-plus pricing, mark-up pricing, predatory pricing, skimming pricing, penetration pricing, prestige pricing, demand-oriented pricing and competition-oriented pricing. The first procedure for setting price is to determine the objectives of pricing. Earning a profit is the main objective. OSIM Company has three strategies in setting the price of their product. OSIM used cost-plus pricing, where the total cost of producing each unit of product is calculated. After that, the percentage profit is added to this unit cost to arrive at the selling price. Next is skimming pricing, all of their products are innovative and high technology product. So the strategies for these products usually set at the high price because it required high cost to produce the product and it design to create an up-market. Nonetheless, another pricing strategy of OSIM Company is competition-oriented pricing. Competition-oriented pricing is the strategies to set a price for a product with comparison with the competitor. Some product of OSIM were pricing based on the price charge by the competitors. In conclusion, setting a price is not an easy job, it need certain method to set the product price. For the beginning, a listing price, varieties of discount and allowance should include when setting a price. PLACE MAP 1: MAP 2: OSIM has chosen the right place for selling their products. In Map 1 shown one of the places which OSIM outlet located, that is in Bintang Mega Mall, Miri, Sarawak. Our group got to visit this outlet to conduct interview about OSIM for this team project. Normally in business, without a good place to promote the company product will make harder to get successful in target market even the product have a reasonable price. In other words, to reach the target market, positioning is one of the important steps for placing. The location of the product should be easier for customer to purchases the product. If the customer hard to get the product, they might give advantage to other companies which they can get it easily. However, every customer has different needs with aspect of time and place. In order to attract more customers, the location of the product should fulfill the customers requirement. The company also can offer a delivery service in order to make

Malaria Essay -- essays research papers fc

Malaria Malaria parasites have been with us since the beginning of time, and fossils of mosquitoes up to thirty million years old show that malaria’s vector has existed for just as long. The parasites causing malaria are highly specific, with man as the only host and mosquitoes as the only vector. Every year, 300,000,000 people are affected by malaria, and while less than one percent of these people die, there are still an estimated 1,500,000 deaths per year. While Malaria was one of the first infectious diseases to be treated successfully with a drug, scientist are still looking for a cure or at least a vaccination today (Cann, 1996). Though many people are aware that malaria is a disease, they are unaware that it is life threatening, kills over a million people each year, and is a very elusive target for antimalarial drugs (Treatment of Malaria, 1996). Being a very specific disease, malaria is caused by only four protozoal parasites: Plasmodium falciparum, Plasmodium vivax, Plasmodium ovale, and Plasmodium malariae. Not only is the disease specific, but the parasites are too, with only 60 of 380 species of female Anopheles mosquitoes as vectors. With the exception of Plasmodia Malariae which may affect other primates, all parasites of malaria have only one host, Homo sapiens. Because some mosquitoes contain substances toxic to Plasmodium in their cells, not all species of mosquitoes are vectors of Plasmodium. Although very specific, malaria still causes disruption of over three hundred million people worldwide each year (Cann, 1996). The life cycle of the parasite causing malaria exists between two organisms, humans and the Anopheles mosquito. When a female mosquito bites a human, she injects an anticoagulant saliva which keeps the human bleeding and ensures an even flowing meal for her. When the vector injects her saliva into the human, it also injects ten percent of her sporozoite load. Once in the bloodstream, the Plasmodium travel to the liver and reproduce by asexual reproduction. These liver cells then burst releasing the parasites back into the bloodstream where they then enter red blood cells. Here, the Plasmodium feed on hemoglobin and reproduce again by asexual reproduction. Afterwards, the red blood cells burst and release the parasites. Some of the para... ...ion people annually. As the Plasmodium parasites mutate more and more to resist the effect of antimalarials, it becomes harder for scientist to find a cure (Treatment of Malaria, 1996). Over forty percent of the world’s population still at risk from this deadly disease, is yearning for a cheap, effective vaccine (Cann, 1996). Bibliography Dr. Cann, Alan J. PhD., "The Walter and Eliza Hall Institute Malaria Database", 1996, http://www.wehi.edu.au/biology/malaria/who.html. Graham, David, "Malaria-Proof Mosquitoes," Technology Review, October 1996, Vol. 99, Issue 7, p20-22, MAS FullTEXT ELITE, Nancy Guinn Library. Herman, Robert, "Malaria," New Groliers Multimedia Encyclopedia, Copywrite 1996. "Atovaquone and Proguanil for Plasmodium Falciparum Malaria," Lancet, June 1, 1996, Vol. 347, Issue 9014, p1511-1515, MAS FullTEXT ELITE, Nancy Guinn Library. "Limited Imagination," Economist, September 28, 1996, Vol. 340, Issue 7985, p80- 82, MAS FullTEXT ELITE, Nance Guinn Library. "Treatment of Malaria," New England Journal of Medicine, September 12, 1996, Vol. 335, Issue 11, p800-807, MAS FullTEXT ELITE, Nancy Guinn Library.

The Hunters: Phantom Chapter 31

Knowing he couldn't perform the ritual on an empty stomach, Stefan hunted down several squirrels in Mrs. Flowers's backyard, then returned to the boardinghouse's garage. Meredith had parked Mrs. Flowers's antique Ford out in the drive, and there was more than enough room to set up everything they needed for the banishment ritual. Stefan cocked his head at a skittering noise in the shadows and identified the fast-beating heart of a little mouse. The atmosphere might not be a comfortable one, but the spaciousness of the room and its cement floor meant it would be an excel ent place to work the spel . â€Å"Hand me the tape measure, please,† Alaric said from his sprawled position in the middle of the garage floor. â€Å"I need to get this line just the right length.† Mrs. Flowers had dug up a box of multicolored chalk from somewhere in the boardinghouse, and Alaric had the book propped open and was careful y copying the circles, arcane symbols, parabolas, and el ipses from its pages onto the smooth cement. Stefan gave him the tool and watched as he measured careful y from the innermost circle to a row of strange runes near the outermost edge of his drawing. â€Å"It's important that everything be precise,† Alaric said, frowning and doublechecking the ends of the measuring tape. â€Å"The smal est error could lead to us accidental y setting this thing loose in Fel ‘s Church.† â€Å"But isn't it loose already?† asked Stefan. â€Å"No,† Alaric explained. â€Å"This ritual wil al ow the phantom to appear in its corporeal form, which is far more dangerous than the insubstantial thing it is now.† â€Å"Then you'd better get this right,† Stefan agreed grimly. â€Å"If this al goes as planned, the phantom wil be trapped in the innermost circle,† Alaric said, pointing. â€Å"We'l be at the outermost edge, over there past the runes. We ought to be safe out there.† He looked up and gave Stefan a rueful grin. â€Å"I hope. I'm afraid I've never done any kind of summoning in real life before, although I've read a lot about it.† Terrific, Stefan thought, but he returned Alaric's smile without comment. The man was doing the best he could. Al they could do was hope it would be enough to save Elena and the others. Meredith and Mrs. Flowers entered the garage, each carrying a plastic shopping bag. Celia trailed behind them. â€Å"Holy water,† Meredith said, lifting a plant mister out of her bag to show him. â€Å"It doesn't work on vampires,† Stefan reminded her. â€Å"We're not summoning a vampire,† she replied, and went off to mist the outer spaces in the diagram, careful not to disturb the chalk lines. Alaric stood and started very cautiously hopping out of the huge multicolored diagram, clutching the book in one hand. â€Å"I think we're about ready,† he said. Mrs. Flowers looked at Stefan. â€Å"We need the others,† she said. â€Å"Everyone affected by the phantom's powers has to be here.† â€Å"I'l help you carry them down,† Alaric offered. â€Å"Not necessary,† Stefan told him, and headed upstairs alone. Standing by the side of the bed in the little rose-andcream bedroom, he looked down at Elena, Matt, and Bonnie. None of them had moved since he had placed Matt there. He sighed and gathered Elena in his arms first. After a moment, he also picked up her pil ow and a blanket. At least he could try to make her comfortable. A few minutes later al three of the sleepers were lying in the front of the garage, wel outside the diagram, their heads supported by pil ows. â€Å"Now what?† Stefan asked. â€Å"Now we each choose a candle,† Mrs. Flowers said, opening her plastic bag. â€Å"One that you feel represents you in color. According to the book, they real y should be handdipped and special y scented, but this wil just have to do. I won't pick one myself,† Mrs. Flowers said, handing the bag to Stefan. â€Å"The phantom hasn't focused its powers on me, and I don't remember being jealous of anyone since 1943.† â€Å"What happened in 1943?† asked Meredith curiously. â€Å"I lost the Little Miss Fel ‘s Church crown to Nancy Sue Baker,† Mrs. Flowers answered. When Meredith gaped at her, she threw her hands up in the air. â€Å"Even I was a child once, you know. I was strikingly adorable, with Shirley Temple curls, and my mother liked to dress me in fril s and show me off.† Putting the astounding image of Mrs. Flowers in Shirley Temple curls out of his mind, Stefan poked through the assortment of candles and chose a dark blue one. It seemed right to him somehow. â€Å"We need candles for the others, too,† he said. Careful y, he chose a golden one for Elena and a pink one for Bonnie. â€Å"Are you just going by their hair colors?† asked Meredith. â€Å"You're such a guy.† â€Å"You know these are the right colors for them, though,† Stefan argued. â€Å"Besides, Bonnie's hair is red, not pink.† Meredith nodded grudgingly. â€Å"I guess you're right. White for Matt, though.† â€Å"Real y?† Stefan asked. He didn't know what he would have chosen for Matt. American-flag patterned, maybe, if they had had it. â€Å"He's the purest person I know,† Meredith said softly. Alaric raised an eyebrow at her and she elbowed him. â€Å"Pure in spirit, I mean. What you see is what you get with Matt, and he's good and truehearted al the way through.† â€Å"I suppose so,† said Stefan, and he watched without comment as Meredith chose a dark brown candle for herself. Alaric shuffled through the bag and picked a dark green candle, and Celia selected one of pale lavender. Mrs. Flowers took the bag with the remaining candles and stashed it on a high shelf near the garage doors, between a bag of potting soil and what looked like an old-fashioned kerosene lantern. They al sat down on the garage floor in a semicircle, outside the diagram, facing toward the empty inner circle, holding their unlit candles. The sleepers lay behind them, and Meredith held Bonnie's candle in her lap as wel as her own; Stefan took Elena's, and Alaric Matt's. â€Å"Now we anoint them with our blood,† Alaric said. They al looked at him, and he shrugged defensively. â€Å"It's what the book says.† Meredith removed a smal pocketknife from her bag, cut her finger, and quickly, matter-of-factly, smeared a stripe of blood from the top to the bottom of her brown candle, then passed the knife to Alaric along with a little bottle of disinfectant. One by one, the others fol owed her lead. â€Å"This is real y unsanitary,† Celia said, wincing, but she fol owed through. Stefan was very aware of the smel of human blood in such an enclosed space. Even though he'd just fed, his canines prickled in an automatic response. Meredith picked up the candles and walked to their sleeping friends, crossing from one to the next and raising their hands to make a swift cut and wipe their blood against their candles. Not one of them even flinched. When she had finished, Meredith redistributed the sleepers' candles and returned to her spot. Alaric began to read, in Latin, the first words of the spel . After a few sentences, he hesitated at a word and Stefan silently took the grimoire. Smoothly he picked up where Alaric had left off. The words flowed off his tongue, the feel of the Latin on his lips reminding him of hours spent with his childhood tutor hundreds of years ago, and of a period when he lived in a monastery in England during the early days of his struggle with vampirism. When the time came, he snapped his fingers and, with a touch of Power, his candle lit itself. He handed it to Meredith, who dripped a little of the melted wax onto the garage floor at the edge of the diagram and stuck the candle there. One by one, at the appropriate points in the ritual, he lit a candle and she placed it, until there was a little row of multicolored candles bravely burning between them and the chalk outlines of the diagram. Stefan read on. Suddenly the pages of the book began to flutter. A cold, unnatural wind rose inside the closed garage, and the flames of the candles flickered wildly and then blew out. Two candles fel over. Meredith's long hair whipped around her face. â€Å"This isn't supposed to happen,† Alaric shouted. But Stefan just squinted his eyes against the gale and read on. The pitch-blackness and the unpleasant sensation of fal ing lasted for only a moment, and then Elena landed jarringly on both feet and staggered forward, clutching Matt's and Bonnie's hands. They were in a dim octagonal room lined with doors. A single piece of furniture sat in the center. Behind the lone desk lounged a tanned, beautiful, amazingly muscular, bare-chested vampire with a long, spiraling mane of bronze hair fal ing past his shoulders. Instantly Elena knew where she was. â€Å"We're here.† She gasped. â€Å"The Gatehouse!† Sage leaped to his feet on the other side of the desk, his face almost comical y surprised. â€Å"Elena?† he exclaimed. â€Å"Bonnie? Matt? What's going on? Qu'est-ce qui arrive?† Usual y, Elena would have been relieved to see Sage, who had always been kind and helpful to her, but she had to get to Damon. She knew where he must be. She could almost hear him cal ing to her. She strode across the empty room with barely a glance at the startled gatekeeper, pul ing Matt and Bonnie along with her. â€Å"Sorry, Sage,† she said as she reached the door she wanted. â€Å"We've got to find Damon.† â€Å"Damon?† he said. â€Å"He's back again?† and then they passed through, ignoring Sage's shouts of â€Å"Stop! Arretezvous!† The door closed behind them, and they found themselves in a landscape of ash. Nothing grew here, and there were no landmarks. Harsh winds had blown the fine black ash into shifting hil s and val eys. As they watched, a strong gust caught at the light top layer of ash and sent it flying in a cloud that soon settled into new shapes. Below the lighter ash, they could see swamps of wet, muddy ash. Nearby was an ash-choked pool of stil water. Nothing but ash and mud, except for an occasional scorched and blackened bit of wood. Above them was a twilit sky in which hung a huge planet and two great moons, one a swirling bluish white, the other silvery. â€Å"Where are we?† said Matt, gaping up at the sky. â€Å"Once this was a world – a moon, technical y – that was shaded by a huge tree,† Elena told him, walking steadily forward. â€Å"Until I destroyed it. This is where Damon died.† She felt rather than saw Matt and Bonnie exchange a glance. â€Å"But, uh, then he came back, right? You saw him in Fel ‘s Church the other night, didn't you?† Matt said hesitantly. â€Å"Why are we here now?† â€Å"I know that Damon's close,† Elena said impatiently. â€Å"I can feel him. He's come back here. Maybe this is where he began his search for the phantom.† They kept walking. Soon they were not so much walking as wading through black ash that stuck to their legs in nasty thick clumps. The mud underneath the ash clung to their shoes, releasing them at each step with a wet sucking sound. They were almost there. She could feel it. Elena picked up the pace, and the others, stil linked to her, hurried to keep up. The ash was thicker and deeper here because they were approaching where the trunk had been, the very center of this world. Elena remembered it exploding, shooting up into the sky like a rocket, disintegrating as it went. Damon's body had lain underneath and had been completely buried in the fal ing ash. Elena stopped. There was a thick, drifting pile of ash that looked like it would be at least as high as her waist in places. She thought she could see where Damon had awoken – the ash was disturbed and caved in, as if someone had tunneled out of one of the deeper drifts. But there was no one around except themselves. A cold wind blew up a spray of ash, and Bonnie coughed. Elena, kneedeep in cold, sticky ash, dropped Bonnie's hand and wrapped her arms around herself. â€Å"He's not here,† she said blankly. â€Å"I was so sure he would be here.† â€Å"He must be somewhere else, then,† said Matt logical y. â€Å"I'm sure he's fighting the phantom, like you said he was going to. The Dark Dimension's a big place.† Bonnie shivered and huddled closer to Matt, her brown eyes huge and ful of pathos, like a hungry puppy's. â€Å"Can we go home now? Please? Sage can send us back again, can't he?† â€Å"I just don't understand,† Elena said, staring at the empty space where the great trunk of the tree had once been. â€Å"I just knew he would be here. I could practical y hear him cal ing me.† Just then a low, musical laugh cut through the silence. It was a beautiful sound, but there was something chil y and alien about it, something that made Elena shudder. â€Å"Elena,† Bonnie whispered, her eyes wide. â€Å"That's the thing I heard before the fog took me.† They turned. Behind them stood a woman. A woman-shaped being, anyway, Elena amended quickly. This was no woman. And, like its laugh, this woman-shaped being was beautiful, but frightening. She – it – was huge, more than one and a half times the size of a human, but perfectly proportioned, and it looked like it was made of ice and mist in blues and greens like the purest glacier, its eyes were clear with just a touch of pale green. As they watched, its solid, icytranslucent hips and legs shifted and blurred, changing to a swirl of mist. A long wave of blue-green hair drifted behind it, its shape like a gradual y roiling cloud. It smiled at Elena, and its sharp teeth shone like silvery icicles. There was something in its chest, though, that wasn't ice, something solid and roundish and dark, dark red. Elena saw al of this in an instant before her attention was ful y riveted on what hung from the ice-woman-thing's outstretched hand. â€Å"Damon.† She gasped. The ice-woman was holding him casual y around the neck, ignoring his struggles as he dangled in the air. It held him so easily that he looked like a toy. The black-clad vampire swung out with his leg, kicking at the ice-woman's side, but his foot simply passed through mist. â€Å"Elena,† Damon said in a choked, thin voice. The ice-woman – the phantom – cocked its head to one side and looked at Damon, then squeezed his neck a little tighter. â€Å"I don't need to breathe, you†¦ idiot phantom,† he gasped defiantly. The phantom's smile widened and it said in a sweet, cold voice, like crystals chiming together, â€Å"But your head can pop off, can't it? That'l do just as wel .† It shook him a little, and then transferred its smile to Elena, Bonnie, and Matt. Elena instinctively stepped back as the glacier-cold eyes found her. â€Å"Welcome,† the phantom said to her in a tone of pleasure, as though they were old friends. â€Å"I've found you and your friends so refreshing, al your little jealousies. Each of you with your own special flavor of envy. You've got an awful lot of problems, don't you? I haven't felt so strong or so wel -nourished for mil ennia.† Its face became thoughtful, and it began to shake Damon gently up and down. He was making a guttural choking noise now, and tears of pain ran down his face. â€Å"But you real y should have stayed where I put you,† the phantom continued, its voice a little colder, and it swung Damon casual y in a great arc through the air. He wheezed and pul ed at its huge hand. Was it even true that he didn't need to breathe? Elena didn't know. Damon wasn't above lying about it if he had a reason, or even for no reason except to annoy his opponent. â€Å"Stop it!† Elena shouted. The phantom laughed again, genuinely amused. â€Å"Go ahead and make me, little one.† Its grip tightened around Damon's throat and he shuddered. Then his eyes rol ed back until Elena could see only the ghastly, red-veined whites of his eyes, and he went limp.

Christ above Elijah and Moses Essay

The relation between Jesus and Elijah or between the book of Kings and the New Testament is one of the most controversial issues in modern theology. As a matter of fact this is also one of the crucial issues regarding the divinity of Jesus. It is also one of the main issues that divide Christianity and Judaism. The main problem arises from the actual term Messiah which in literal translation means the â€Å"anointed† one. Therefore many that claim that Jesus was only a human Messiah and not the son of god, put Jesus and Elijah on the same level together with Moses. Even though the transfiguration of Christ in the second Epistle of Peter supposedly puts Christ above Elijah and Moses, the text does not give such clear evidence about Jesus actually being above them or being the son of god. Coming back to the term messiah or the anointed we should remember that in Jewish terminology Messiah could be any prophet including Moses, Elijah or even David. As a matter of fact in first century Judaism it was more likely for the Jews to expect two messiahs; a political and a spiritual one. Therefore it was widely speculated that there is a possibility that Barabbas might actually have been the other Messiah and that the account of that was lost during the years while Christianity was an underground religion. The second biggest problem regarding the identity of Jesus and his relations with other prophets is the metamorphosis (or transfiguration) of both testaments by the Nicaene Creed, it is where Jesus was adapted to become the new god of the Roman Empire as it is said: â€Å"the time when Constantine the Great tricked the Messianic Jews into worshiping the Roman Emperor in disguise. † It is actually by comparing Elijah’s and Jesus’ Messianic deeds that we can see the similarity between the two of them. As a matter of fact if one compares 2 Kings 4:1-44 with the Gospels of the New Testament like Mark 6:30-44, Mark 8:1-9, and John 6:1-13 one can notice striking similarities that are too similar to simply be coincidence. (1) In other words they pretty much perform the same miraculous deeds and seem to act and speak in quite a similar way. Is this the way the 1st century Jews expected their Messiah to act and behave. Both Jesus and Elijah raised people from the dead as well as they provided for the needy on several occasions. (2) (2 Kings 4: 1-44) On the other hand Elijah and Jesus are different to Moses for having gone to heaven while being alive while Moses died as a mortal never rising people from the dead , but the fact that Jesus and Elijah are so similar shows us a precedent in the Old Testament, of a prophet that is so similar to Jesus that it is logical to assume that Jesus is finally only one of the prophets that was god-sent to help his flock in turbulent times and leave a legacy of how one should live her or his life. (3) If one assumes the original Jesus was a Jewish prophet that was not the incarnation of god himself but a very mighty mortal that finally resurrected from the dead and went to heaven then there is no difference between him and Elijah except the resurrection part, which could be explained by a different will of god or by historic misinterpretation. Nevertheless the main differences between Jesus and Elijah are actually some additions to the personality and life of Jesus that were included to the scriptures to satisfy the pagan populations of Constantine’s Rome. Like the Virgin birth (proper of Sun Gods like Horus and Mithras) birth on December 24th (4) (proper of Sun Gods like Horus and Mithras), and the resurrection also proper of Sun Gods like Horus and Mithras. Footnotes: 1. 2 Kings 4: 42 A man came from Baal Shalishah, bringing the man of God twenty loaves of barley bread baked from the first ripe grain, along with some heads of new grain. â€Å"Give it to the people to eat,† Elisha said. 43 â€Å"How can I set this before a hundred men? † his servant asked. But Elisha answered, â€Å"Give it to the people to eat. For this is what the LORD says: ‘They will eat and have some left over. ‘ † 44 Then he set it before them, and they ate and had some left over, according to the word of the LORD. John 6: 10Jesus said, â€Å"Have the people sit down. † There was plenty of grass in that place, and the men sat down, about five thousand of them. 11Jesus then took the loaves, gave thanks, and distributed to those who were seated as much as they wanted. He did the same with the fish. 12When they had all had enough to eat, he said to his disciples, â€Å"Gather the pieces that are left over. Let nothing be wasted. † 13So they gathered them and filled twelve baskets with the pieces of the five barley loaves left over by those who had eaten. Mark 6: 38He saith unto them, How many loaves have ye? go and see. And when they knew, they say, Five, and two fishes. 39And he commanded them to make all sit down by companies upon the green grass. 40And they sat down in ranks, by hundreds, and by fifties. 41And when he had taken the five loaves and the two fishes, he looked up to heaven, and blessed, and brake the loaves, and gave them to his disciples to set before them; and the two fishes divided he among them all. 42And they did all eat, and were filled. 2. 2 Kings 4: 32 When Elisha reached the house, there was the boy lying dead on his couch. 33 He went in, shut the door on the two of them and prayed to the LORD. 34 Then he got on the bed and lay upon the boy, mouth to mouth, eyes to eyes, hands to hands. As he stretched himself out upon him, the boy’s body grew warm. 35 Elisha turned away and walked back and forth in the room and then got on the bed and stretched out upon him once more. The boy sneezed seven times and opened his eyes. 36 Elisha summoned Gehazi and said â€Å"Call the Shunammite. † And he did. When she came, he said, â€Å"Take your son. † 37 She came in, fell at his feet and bowed to the ground. Then she took her son and went out. 3. One of the main points of those who argue the humanity of Jesus is that he is no god incarnate and a direct path to heaven that came to reaffirm the rule of the church. Quite the contrary, his teachings concentrate more on one’s inner struggles in very logical ways rather then the controversial dogma imposed later by the Roman Church. 4. Constantine had to combine the Jewish faith and rituals with Roman sun god faith and rituals in order to make the new religion more understandable to the pagan population of the empire. Therefore the modern Jesus is a mixture of Roman sun God and historic, Jewish Jesus. The Jewish Jesus can raise people from the dead, just like Elijah and can feed many with little food, just like Elijah and finally ascends to heaven alive just like Elijah. On the other hand Jesus is born of a virgin, unlike Elijah but very much like many Sun Gods, he is born on December 24th like many Sun Gods, he dies and is resurrected like all the Sun Gods, finally, modern Christians do not celebrate the Sabbath like Jesus did but Celebrate the Calends (Sunday) as the Romans did when worshiping their Sun God. Works cited: Bible Gateway, KJV, Books of: 2 Kings, Mark, John. Retrieved on March, 3rd 2009, from: http://www. biblegateway. com/passage/? search Davies, Steven L. New Testament Fundamentals, Santa Rosa, Polebridge Press, 1994.