Tsingtao Marketing Strategy

Tsingtao Marketing Strategy This report base on Tsingtao Brewery Companys marketing strategy. Tsingtao beer is one of the most famous products in China. It has over 100 years history. The following market assessment has five sections. In the first section, there are some basic details of Tsingtao Brewery Company. And then the report will explain environment of Tsingtao beer in China; in the next section, there is the market mix strategies analysis which will be made to identify how Tsingtao beer use its strategies to adapt changing environment. In the fourth section, the report shows how the company operates STP strategies and percent examples. In the last part, connecting with brief SWOT analysis, writer rise up some recommendations. 1. Company Background Tsingtao Beer is the main product of Tsingtao Brewery Limited Company which is the oldest brewery in China. Its root can be traced back to 1903 when its predecessor Germanic beer Qingdao stock company, was established by the German businessmen and British businessman and joint venture in Qingdao (Tsingtao Brewery Limited Company, 2011). The Company was registered on 16 June 1993, and then issued H-shares in Hong Kong (Tsingtao Beer Stock (0168)), which were listed on the Stock of Exchange of Hong Kong Limited on 15 July 1993. It is the first domestic enterprise listed on an overseas stock exchange.(Hong Kong Stock Exchange, 2012) In the same year, the company issued A-shares in China (Qingdao beer (600600)), which were listed on Shanghai Stock Exchange on 27 August . This firm is the first company which listed in two places at the same time (Tsingtao Brewery Company Limited Official Web, 2012). After 100 years of development, Tsingtao Beer was listed among the top 500 brands all around the world successfully and became one of the official sponsors of the 2008 Beijing Olympic Games. The business scope of the Company is the production and sales of beer, and other related business. It occupies leading position in the domestic beer industry in terms of size and market share with 56 breweries in 18 provinces, cities and regions all over China (Tsingtao Beer, 2011). The value of its brand is à ¯Ã‚ ¿Ã‚ ¥50.258 billion as at 2012 (ChinaNews, 2011). 2. Business Environment It is very important that an organization considers its environment before beginning the marketing process. Once a marketer makes the initial decision to enter a new business, the company must have a good understanding of the local conditions in that region (Solomon, 2013). Usually, a market can be divided into two kinds of environment: macro and micro. 2.1  PEST Analysis of Tsingtao In macro environment analysis, PEST (Political, Economic, Social and Technological) is the most frequent decision to be used. This way focuses on the external, macro-environment in which your business operates. It provides the big picture framework, which helps business owners to build a vision of the future and to decide on appropriate actions that take into account (Dynamiq, 2012). (P)olitical Factors During the period of adopting the Reforming-and-Opening Policies, China has maintained social stability as it achieved rapid economic growth and raised peoples living standards. Productivity improves continuously. In such a policy environment, people do no longer just notice solving the problem of food and clothing, but the condition to achieve a higher quality of life. In this century, Chinese government started to encourage consuming and issue new economic strategies to stimulate that. Beer industry had a rapid development. In 2011, the beer industry achieved sales revenue, à ¯Ã‚ ¿Ã‚ ¥158.94 billion more than last year the corresponding period grows 22.9%, higher than the growth of beer production, liters of beer sales increase of 11.1% over the previous year(National Bureau of Statistics of China,2012). At the same time, China government increased the import tariffs on drinks, in a recent policy issued on the 15th Notice of Chinese General Administration of Customs by General Administration of Customs of the Peoples Republic of China in March 2012: From 15th April, a new duty tariff table entry articles will enforce. It said that the wines (including beer, wine, etc.) tariff rate increase to 50%. So it offers a good protection to the national beer enterprises, which has played a positive role in promoting sales (General Administration of Customs of the Peoples Republic of China, 2012). In addition, the Chinese government made a number of policies to regulate the food processing industries vigorously, in order to improve the admittance threshold, to improve the recall and delisting system and to strengthen the punishment on the illegal processing food industries. And they use product packaging policy to prevent vicious competition between beer enterprises (China International Beer Web, 2010). (E)conomic Factors The current economic situation in China now is keeping a stable growth. In 2008, the government decided to stimulate consumption, so there was a high rate of Economic growth. But in 2010, China cancel stimulate consumption policy gradually. Economic growth rate has dropped, but still keep in a normal range. Such growth not only shows Chinas growing potential of the Chinese market, but also led to the improvement to the Chinese peoples standard of livings. Since the economic crisis, the export volume of the international barley decline sharply. At the same time, the barley demand of Chinese beer industry is increasing. In this supply behind demand situation, the rising price of raw materials is another economic factor. Chinese beer industry has to maintain high speed development for many years, and become the largest beer barley importer all over the world. At present Chinese beer industry development speed is still as high as about 15% (China International Beer Web, 2011). However, although there is a huge demand of barley in China, China is not the traditional planting countries of barley. Rice in barley prices lead to the increasing of production cost greatly. (S)ocial-Cultural Factors Along with the beer market increasingly expanded in China, beer consumption gets bigger. Drinking beer has been transformed into a form of beer culture. The enthusiasm of Chinese seems to be gradually warming; they love to use beer to exchange emotions on the table. Comparing with drinking spirit, the feeling of drinking beer is cooler and more relax. It is suitable for all kinds of social occasions. The Olympics add passion, fashion, happy young elements into the products. It promotes the market share. An investigation shows that, in last few years, the amount of consumers who are 18-29 become the largest consumer groups of Tsingtao beer, risen by 14%(NBD, 2009). This will enhance the competitiveness of Tsingtao in the future. (T)echnical Factors In todays society, people pay more attention to health. So they improve the quality requirements of alcoholic drinks. Development of technology can improve the production efficiency, reduce production cost. Beer is a kind of popular drink, domestic and foreign constantly develops new technology beer production. Scientists found that, with the wavelength 410 mm, the intensity is 0.2 w / à £Ã… ½Ã‚ ¡of fluorescent lamp to yeast suspension uniform illumination hours later, fermentation activity can improve the 25-30%, and fermentation time shorten one day(Forhecz ,2009). 2.2 Micro Environment Marketing managements job is to attract and build relationships with customers by creating customer value and satisfaction (Kotler, 2005). It is related to the micro environment. In this section, the report mentions two aspects. 2.2.1 Competitors Analysis As alcoholic drinks, alternative products of Tsingtao beer exist. The first kind is called product competitor. This competitor can be divided into two kinds: soft drinks (nonalcoholic drinks) and alcohol. Soft drinks include carbonated drinks, fruit juices, dairy products and mineral water, etc. In some family parties, hotel get-together party banquets, they often become the beers alternative products. In terms of alternative products, the competitiveness yellow wine and spirit is not strong. But wine and beer for high-end customers are certain competitors. Of course, beer has its unique market positioning. In celebrating or party occasions, if people dont want to get drunk, beer will be the best choice. The second kind of competitors is Brand competitors. Main competitors are Snow beer and Yanjing beer. From the regional distribution, Tsingtao beer bases on Shandong province, and has made the good record in the south China, east China; Snow started from northeast China, then set up base areas in Sichuan, Anhui and Tianjin; Yanjing beer occupied more than 95% of the market in Beijing firmly(Liu, 2008). However, we need notice that in China, there is not any manufacturer having the absolute control of market share. In 2011, Tsingtao beer only has 19% of the share, the sum share of former three manufacturers market (Tsingtao, Yanjing, Snow) is less than 45%. So the company faced this extremely competitive market environment (National Bureau of Statistics of China, 2012). 2.2.2 Customer Behavior Analysis In China, with the improvement of living standards and the deregulation of government, buying beer has become routine problem solving (Solomon, 2013). As a kind of fast moving consumer goods, beer appears in the Chinese daily life frequently. When people need to drink beer, everyone will have some brands for choosing. Some of them are come from internal experience, such as middle-aged people, they have many drinking experience. On the other hand, for the younger, it is likely come from the external experience, such as advertisings or recommendations (Mooij, 2011). In addition, when consumers are making purchase decision, they may have preferences of beers taste, price or the enterprise culture. The taste of Tsingtao is light type. It is conform to the Asian habit. Most products strategy of Tsingtao is high quality and high price. When feting friend or business mates, Chinese are more willing to choose this to show their sincerity. 3. Marketing Mix A planned mix of the controllable elements of a products marketing plan commonly termed as 4Ps: product, price, place and promotion (BusinessDictionary, 2012). 3.1 Production The product is the code of the marketing operation. The enterprises all behavior is focus on the product. When the products purchased in different situation, they meet the diverse needs from different consumers. This is what the companys managers should consider. Tsingtao beer introduced different types of beer to satisfy the requirements of different social activities. Such as in the south of China, the people prefer sweet and refreshing beer, so Tsingtao introduced Draft beer; And successful middle-aged business people normally need higher life quality and have certain economic ability, so in business negotiation occasion, they will choose Gold beer; Besides, the economic ability of university graduates who just enter the society is limited, in the leisure occasions, they would choose Shanshui beer which the price is a bit lower(Tsingtao Brewery Company Limited Official Web, 2012). Tsingtao beer also develops new products actively and gives them heterogeneity packages. Such as in the packing of Gold beer, Pure Draft beer, there are clearly epidemic elements. It establishes a solid foundation for entering the market of the Tsingtao beer. For the high-end product, as Gold beer, managers mainly adopt unified luxury packaging strategy, but the cost of product packaging is higher. Luxury packaging reflected their high grade brand strategy in order to maintain consumer idea of high quality low. 3.2 Price More and more consumers buy the product rationally. As long as the product of each attribute can meet consumers psychological recognition, the price is no longer the key influence factors. In the modern marketing, the high grade product is still accepted by consumers even sold in high price. Tsingtao beer adopts differentiated pricing strategy. Its product positioning is very clear, so different product has different price. Company distributes products from the low to high level. For example, Shanshui beer, low-end products, has a low price which basically close to the cost. The result of this strategy is the increasing of their market share. Such as Tsingtao canned beer market price is à ¯Ã‚ ¿Ã‚ ¥3.50 each can. Comparing with the similar product of other brands, there is more than à ¯Ã‚ ¿Ã‚ ¥0.5 to 0.7 higher. Meanwhile, High-end products, such as Tsingtao Pure Draft, Tsingtao Gold, can increase sales of Tsingtao beer, and make positive effects on the own brand shaping, so the price is over à ¯Ã‚ ¿Ã‚ ¥8 generally(Alibaba, 2012). 3.3 Place The sale channel is divided according to the product classes in Tsingtao beer. In beer industry, many products are divided into three levels. The channels are divided into three categories: food straight channel, super market retail channels, circulation wholesale channel, different grades of products is corresponding to the different terminal; terminal is corresponding to the different channels. In China, Tsingtao beer keep setting up relationship with various levels terminals what including the national distributor, high-grade restaurant, super market retail store, places of entertainment and community retail terminal. At the same time actively strengthen the same they maintain the good cooperation relations with operators. 3.4 Promotion 1) Advertisement Tsingtao beer advertising is Centaury as one, passion achievement dream (Tsingtao beer, 2011). It not only mentions the companys history, but also gives their products with a sense of the Times image and full of vitality. In the Tsingtao beers official website, home page design unique creativity. In the left, a bottle of beer gives a person the feeling of sweet and refresh. The light yellow foam shows the high quality and high grade of Tsingtao beer. This design sets up the heart guide to the potential customers who have never tried Tsingtao beer. At the same time, in view of the different brands of products for different types of star endorsement also play a guiding role. Such as Pure Draft series looking for China is a very famous band, advertising effect is good. 2) Public Relation In the public relations Tsingtao beer mainly uses the government marketing, Olympic marketing to attract consumers eyes. After Beijings bid for the Olympic Games the success, they became Olympic sponsors, and actively use the Olympic platform to promote the brand in the international influence. Tsingtao beer has been insisting on the concept of the Olympic Games, the Olympic spirit of communicators. In order for the greatest degree of spread the Olympic spirit and enhance the brand image, Tsingtao beer made in stages of Olympic marketing plan, respectively for 2006 years light the passion, 2007 transfer passion, 2008 release passion, 2009 deductive passion'(China International Beer Web, 2010). Furthermore, they connected beer to music, sports through a variety of activities. Now Tsingtao international beer festival is Chinas most influential one of the beer festival, to the world propaganda Tsingtao beer long beer culture. At the same time, Tsingtao Beer Company did public charity in 2008. It shows the companys social responsibility, in this way a wide range of publicity, consumers won the favor deeply. 3) Sales Promotion In the daily sales activity, Tsingtao beer in order to be able to improve sales, the company puts forward for all kinds of promotional activities. Such as, for the people who purchase with a certain amount of Tsingtao beer in one time will present a new research and development of products to customers. It is not only the way to increase sales, but also can promote new products to customers. Personnel promotion is commonly used. The enterprise sent promotions specialist on the site promotion, such as promotion to consumers, evening show supermarket shopping guide, etc. 4. Segmentation, Targeting and Position Strategy 4.1 Segment Strategy Market segmentation is the inevitable trend of the development of market maturity. Segments of the market stand from the point of view of consumers in the division. The overall market of a certain product divided into several consumer groups, each consumer group is a market segment. Due to the beer belong to fast moving consumer goods, the average price is low in price by à ¯Ã‚ ¿Ã‚ ¥2-15, and Chinas average annual income per capita is à ¯Ã‚ ¿Ã‚ ¥24,000 (National Bureau of Statistics of China, 2012). So in the national scope, consumers purchase ability are basic same. Tsingtao beer uses the many kinds of segmentation methods. The first is the regional segmentation. Although the national regional consumer purchasing power is similar, but different areas formed different tastes, because of the influence of their eating habits. Through the investigation, the northern people like to powerful, roundly type of beer; Jiangsu, Shanghai and people from the south like gentle type of taste. Guangdong, Fujian coastal areas is fond like tasting strong alcohol and acid with bitter taste. According to this difference, the company will form different taste characteristics of beer to meet the needs of the consumers. Secondly, the company does the vertical segmentation in population. With age as segmentation criteria, different age paragraph has different demand. Such as young people like light beer. In the party, they can have a good time, and do not need to worry drunk. Middle-aged group people be fond of liking taste a little strong beer. It is to be in commonly business negotiation or with friends and family to get together to drink. In addition, the age always related the income level. Usually, age and consumption is proportional to the ability. So the market can be divided into high-end market and mid-low market. 4.2 Targeting Strategy and Positioning Strategy This two operations have close relationship. Market targeting is when the market segmentation later, in a number of subsidiaries in the process of optimization. Meanwhile, the market positioning is the enterprise according to the target market similar products competitive situation, in view of the customer for this kind of products are some characteristics or attribute value degree, for the enterprise products shape strong, distinctive bright individual character, and the vivid image transfer to the customer, get customer recognition(MBAlib, 2012). After one hundred years of development process, market targeting has gradually determined for high-end market. Market positioning of products is the noble, elegant, have grade and fashionable. From the product strategy, the Tsingtao beer products completely have into the target market conditions. In Germany the traditional brewing process and the improvement of science and technology, Tsingtao beers quality is undoubted fantastic. Additionally, the companys pricing is also slightly higher than other brand. No matter in hotel or the places of entertainment or the large supermarket, as long as consumers spend some money to buy high quality, high grade of beer. But as the market competition has been more intense, Tsingtao beer began to consider to enter the lower level market. So they develop Tsingtao beer family series wine. Its brand positioning is popular, cheap and fine, amiable. The situation is the consumer to Tsingtao beer high-end product of high popularity. Due to the expansion of the company mid-low products in 2000 was launched, so they need time to further improve the business. 5. Recommendation Integrated above four parts analysis, we can know that Tsingtao beer now has some advantages and disadvantages, as well as they need to face the opportunities and threats. As the leader of industry, brand awareness of Tsingtao is high, has obvious brand advantages. And they owned breweries distributed in all parts of the country. This is favorable conditions for Tsingtao beer into except outside Shandong. But at the same time, the regional differences also can become one disadvantage of Tsingtao beer. Although the beer brands of local place are not as famous as Tsingtao beer, but they have deep knowledge by locals. When Tsingtao beer gets merger and acquisition of these enterprises, if they do not pay attention the replacement of excessive of the brand, it will deeply touch native inner to local cultural beliefs. Then it will make local consumers ricing up a big rejection mood, and lead to the agent cannot easily agent, and the sales cannot reach expected. Furthermore, Tsingtao beer is beer brand from the north, though in the north of the city has many reputation, to the south of the consumers, it is still a relatively new brand. In addition, Tsingtao beer through way of merger in process with the original formula keeps consistent, but due to the reason of soil and water, it maybe cannot keep its original quality. At the soma time, the situations of acquisition enterprise are intermingled. So the completed integration is difficult. The government policy and the support of the huge beer consumption space is a good opportunity Tsingtao beer. Because of listing in both of Hong Kong and Shanghai, new issues bring new opportunities to the development of Tsingtao beer. It is an important opportunity that cooperates with important events. Each year, the international Tsingtao beer festival brings a large number of consumers and partners. It Expand the Tsingtao beers popularity. But there is growing number of new brands into the beer market. The promotion strategies which they use will drive the whole market declining profits. And raw material prices also bring pressure to the firm. At present, Tsingtao beer has entered into the mature period. Tsingtao beer market prospect is very broad. Along with the social development progress continuously, and social activities become more and more frequently, people put forward higher the quality of life of the new requirements. This requires the Tsingtao beer with the continuous development of society to improve product quality to increase the added value of products. Tsingtao beer sales area is narrow; the high-end product market share is low. In the sales channels, they should expand sales channels, and make full use of the dealers financial products into the domestic big cities. The strategic alliance and domestic and foreign well-known hotel for strategic alliance is right choice, like Pepsi and KFC as alliance. Tsingtao beer enterprise must be good at catch opponents weak and then open marketing offensive. Such as Beijing Yanjing, Nanjing dealer for instant noodles, beverage and other non now drink terminal product distributors. They are lack of operation drink terminal market corresponding network and the actual status of the experience. Tsingtao beer should increase in Beijing drink terminal market in terms of has formed a fixed consumer groups.

An Assessment on the Importance of Public Personnel Management as a Field of Study Essay

Public Personnel Management as a field of study has undergone considerable development in the past 40 years. Personnel professionals now have available a wide range of techniques which they can apply toward the efficient acquisition, allocation, and development of human resources – human resource planning, job analysis, selection, appraisal, training, and labour management relations. The field of personnel management is growing in importance as organizations of all kinds increasingly focuses on the role of employees in organizational culture and performance. Competent employees are critical to the introduction and retention of quality goods and services, customer satisfaction, and long term organizational viability. Graduates of personnel management are employed as human resource specialists, generalists, benefit administrators, analysts, trainers, because they were taught on compensation, industrial relation, recruitment, performance assessment, planning and development to enable them acquire the necessary skills and knowledge to effectively assist organizations in changing employee values, norms and behaviours consistent with emerging or new organizational dynamics. If one analyses the term public personnel management, it is clear that the concept consist of the following three integrated elements: i) Public: This refers to the locus of the sub-discipline, that is, the terrain or domain in which it is practiced, namely the public sector generally (including commercialized public corporations, statutory bodies and local authorities), and the public service in particular (consisting of the central, state, departments and the provisional administration). ii) Personnel: This denotes the human resources – labour, workers, personnel, etc – who are employed in the public and private sectors and who are involved in service delivery in the society. iii) Management: This refers to those practices, activities and processes related to the marshalling of the human resources of an organization in order to contribute effectively and efficiently to the optimal achievement of predetermined organizational goals. Public Personnel Management can therefore be define as ‘the art and science of policy-making, planning, decision making, organizing, controlling, and motivating human resources for securing, maintaining, developing, integrating, involving, compensating as well as enriching human environment for the blooming of human skills and capacities in a government owned organizations, in order to secure organizational and social objectives as well as employees’ satisfaction’. The origins of Personnel management can be traced to the concern about exploitation of people working in factories during and after industrial revolution and was introduced through law of the land in most of the countries to deal with issues pertaining to grievances and welfare of the workmen. As the dynamics in relations between trade unions and management changed, the personnel management responsibilities consequently grew beyond welfare to other areas such as ensuring amicable industrial relations and effective personnel administration. During this period the emphasis was on formulating and monitoring conformance to rules and procedures. The world in the 1970s, saw changes in the competitive human resources environment brought about by growing competition, which resulted in availability of wide choice for customers and that in turn, gave a new dimension to marketplace – customers’ preference, which in effect drives companies to continuously innovate and provide the kind of value to customer that competition cannot match. With this shift in business dynamics, the realization dawned on companies that people and their knowledge is the only source of sustainable competitive advantage, as other resources related to materials, equipment, technology, finances etc have proved short lived in the absence of human capital capable of deploying these resources effectively and efficiently. Companies now bank on people’s domain knowledge combined with their awareness of markets (customers’ expectations & competitors’ moves in particular) for developing innovative new products & services and thus creating enhanced value proposition for customers. This marked change in attitude of managements saw the emergence of concept of Public Personnel Management which characterizes implementation of personnel policies to maximize objectives of organizational integrity, employee commitment, flexibility and quality. IThe recognition of the role and importance of public personnel management in the workplace has lead to a demand for graduates who are trained and qualified in public personnel management who can advise organizations in this area, and the highest development of a career structure through which such an employees may rise to the highest levels of the organization. The importance of public personnel management as a field of study especially in the 21st century cannot be overemphasized because the effectiveness of any organization in general is a direct function of the qualitative individuals (employees) who make up that organization. The knowledge, skills, abilities, and commitment of the members of the organization together constitute the most critical factor in the development and implementation of work plans and the delivery of products and services without which the organization cannot accomplish its objectives. Consequently, the attraction, recruitment, organization, placement, development and motivation of qualified manpower (the personnel function of management) is a central responsibility of all levels of management, from the chief executive to the first line supervisor. Secondly, Public Personnel Management as a course of study exposes students to the academic disciplines that underlie the effective management of human resources, and goes on to explore both theory and practice of human management activities. Such activities range from initial manpower planning, which reflects the broad long term aims of the organization together with its technological and labour market content, through resorting and then onto the training and development of individuals and teams, which will enhance their performance. How effectively an agency accomplishes its mission is heavily determined by the skill, determination, and morale of its employees hence public personnel management as a field of study avails an opportunity for future managers and administrators to be better equipped with managerial skills and capacities with which to effectively and efficiently administer in the future. Thirdly, public personnel management as a field of study is important because it is a science that is concerned with the study of administrative process, government activities and independent variables. It is essentially the study of various processes and specific functional activities by the institutions that must function within a particular environment to improve the general welfare of society by providing products and services to it. Fourthly, public personnel management is important as it focuses on the application of management practices and techniques in the public sector, that is, the management of personnel in public organization hence it includes an understanding of the particular political and government environment in which decisions and actions regarding the management of public employees take place.

The Difference of Warfare between World War 1 and World War 2

World War Warfare was one of the greatest examples of technological advancement and strategic challenge, with the introduction of inventions such as the aircraft and the tank the battlefield transformed from attrition as scene in the early years of the war to decisive by the end of the war. Naval Warfare World War 1 While the naval war is usually known for only little attention in histories of World War I, the Royal Navys blockade of Germany played a dangerous role in the War. The U.S. Navy linking with the Royal Navy played a significant role in overcoming the German U-boats in the North Atlantic. The Germany Navy while technically effective disastrously diminished the German war effort. Germanys building of a High Seas Fleet was one of†¦show more content†¦Afterwards the Japanese strike on Pearl Harbor, the US joined the clash. With them, they brought potentially substantial naval resources, along the great Royal Navy. However, the war in the Pacific relied heavily on US naval attendance which in the aftermath of Pearl Harbor had seen the US fail to keep a number of battleships. So, naval warfare in WW2 had many innovations. The aircraft carrier was the most noteworthy and became the most potent naval assets which the Allies gained an increasing monopoly in. However, submarines were a lso deadly in Europe and the Pacific against merchant and supply ships. The human torpedoes of the Italian Malali were possibly the most innovative, and were also effective enough to influence the Royal Navy to research human torpedoes themselves. Air Warfare World War 1 At the start of World War One bomb aiming was crude in the extreme. The pilot – or co-pilot if the aircraft carried two people – simply dropped a small bomb over the side of the aircraft in the general direction of a target. If a bomb dropped anywhere near a target it was through good luck more than anything else. 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A Time For Change . William G. Pollard, A Physicists, Had

A Time for Change William G. Pollard, a physicists, had once said,†Without change there is no innovation, creativity, or incentive for improvement†¦Ã¢â‚¬  (Pollard). Throughout history most of the great periods of change can be traced back to an event or discovery. In early man, man hunted for food with his hands until he acquired the technology necessary to make weapons. During this period, man hunted and gathered food as they walked through the vast earth. This was until the discovery of agriculture and farming allowed many to stay in one spot and raise a family. We have witnessed changes due to the spread of religion, and great periods of change brought forward by the industrial and technological revolutions. It is important to†¦show more content†¦Although Japan, who aimed to control all of Asia, began their war against China in 1937, WWII officially began on September 1st 1939. Adolf Hitler was the Chancellor of the Socialist Nazi Party in Germany. Un der the direction of Adolf Hitler, Nazi Germany invaded Poland. This invasion initiated declarations of war on Germany by France and United Kingdom. During the early 1940’s Germany controlled much of Europe and formed alliances with Italy and Japan. The war spread throughout Europe, into Africa and eventually into Russia, as it quickly became a World War. At this time the United States, still emerging from the Great Depression had chose to stay out of this world conflict. On December 7th, 1941, Japan invaded the United States. Japanese aircrafts bombed Pearl Harbor, a naval base located near Honolulu, Hawaii.. The Japanese destroyed 20 naval ships, and â€Å"More than 2,000 Americans soldiers and sailors died in the attack, and another 1,000 were wounded†(History). On December 8th 1941, President Franklin D. Roosevelt declared to Congress that â€Å"December 7th 1941 would forever live in infamy†(Roosevelt). The United States declared war on Japan and th e Axis Power and officially entered WWII. The attack on Pearl Harbor was a devastating moment in our Nation s History. It was one of the first attack on our soil since the War of 1812. President Roosevelt stated â€Å"No matter how long it may take us to overcome this premeditated invasion, the American peopleShow MoreRelatedOrganisational Theory230255 Words   |  922 Pagesunderstanding of organizations. Professor Tomas Mà ¼llern, Jà ¶nkà ¶ping International Business School, Sweden . McAuley, Duberley and Johnson’s Organizational Theory takes you on a joyful ride through the developments of one of the great enigmas of our time – How should we understand the organization? Jan Ole Similà ¤, Assistant Professor, Nord-Trà ¸ndelag University College, Norway I really enjoyed this new text and I am sure my students will enjoy it, too. It combines rigorous theoretical argument withRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesWorld Migration in the Long Twentieth Century †¢ Jose C. Moya and Adam McKeown 9 †¢ 2 Twentieth-Century Urbanization: In Search of an Urban Paradigm for an Urban World †¢ Howard Spodek 53 3 Women in the Twentieth-Century World Bonnie G. Smith 83 4 The Gendering of Human Rights in the International Systems of Law in the Twentieth Century †¢ Jean H. Quataert 116 5 The Impact of the Two World Wars in a Century of Violence †¢ John H. Morrow Jr. 161 6 Locating the United