Analysis Of Talk Them Dead, House Wife Advertisement

Critical Evaluate of ‘Talk them dead, House-wife’ Advertisement This essay will critically evaluate the use of psychological techniques in an advertisement chosen by the author from a specific range of optional advertisement. The essay will evaluate the impact on the persuasiveness of the marketing communication of a specific target audience. The author of this essay will also analyse the type of appeal, the use of rhetorical tropes, signs and symbols and evaluate the likability, credibility and power of the source of the message. All analysis and evaluation will be supported by the relevant academic references and reliable resources. The author has picked the fifth printed advertisement, according to Adsoftheworld.com (2016), this is an advertisement from Bangalore Traffic Police in an outdoor public awareness campaign in India. The title of this advertisement is ‘Talk them dead, House-wife’. This is one of the three advertisement in the spectrum. This advertisement is obviously targeted the driver’s family by not using the driver himself, but one of his family members, the wife. The slogan is distinctly appeal on the advertisement, ‘Don’t talk while he drives.’ According to Belch (2012, p.180), the term, source, is used to represent â€Å"the character or the person who is involved in the communication a marketing message, either directly or indirectly.† The source, the â€Å"blood† and the slogan, â€Å"Don’t talk while he drives† conveys the main tenor of the advertisement. The redShow MoreRelatedBlack Mirror : A Look Into Memory6065 Words   |  25 PagesMirror focuses specifically on the uses and misuses of technology, with quite a few episodes about the ways in which technology could potentially influence our memories and understandings of history. Using textual and content analysis, I aim to answer the question: How does Black Mirror address memory through its use of technological advancement? 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