Analysis Of Talk Them Dead, House Wife Advertisement

Critical Evaluate of ‘Talk them dead, House-wife’ Advertisement This essay will critically evaluate the use of psychological techniques in an advertisement chosen by the author from a specific range of optional advertisement. The essay will evaluate the impact on the persuasiveness of the marketing communication of a specific target audience. The author of this essay will also analyse the type of appeal, the use of rhetorical tropes, signs and symbols and evaluate the likability, credibility and power of the source of the message. All analysis and evaluation will be supported by the relevant academic references and reliable resources. The author has picked the fifth printed advertisement, according to Adsoftheworld.com (2016), this is an advertisement from Bangalore Traffic Police in an outdoor public awareness campaign in India. The title of this advertisement is ‘Talk them dead, House-wife’. This is one of the three advertisement in the spectrum. This advertisement is obviously targeted the driver’s family by not using the driver himself, but one of his family members, the wife. The slogan is distinctly appeal on the advertisement, ‘Don’t talk while he drives.’ According to Belch (2012, p.180), the term, source, is used to represent â€Å"the character or the person who is involved in the communication a marketing message, either directly or indirectly.† The source, the â€Å"blood† and the slogan, â€Å"Don’t talk while he drives† conveys the main tenor of the advertisement. The redShow MoreRelatedBlack Mirror : A Look Into Memory6065 Words   |  25 PagesMirror focuses specifically on the uses and misuses of technology, with quite a few episodes about the ways in which technology could potentially influence our memories and understandings of history. Using textual and content analysis, I aim to answer the question: How does Black Mirror address memory through its use of technological advancement? 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So they were replaced by the metrosexual.’ (Simpson, 208) Consumerism and Contradictions The negative effects of post-modern American culture are the

The Drug war in Mexico and Colombia has persisted for...

The Drug war in Mexico and Colombia has persisted for decades and will continue to do so if we don’t change our plan of action. Colombia notoriously was and still continues to be a major drug producer, exporting a large percentage of its drugs to the U.S and neighboring Latin America. Analysts predict that Mexico is soon becoming the next Colombia of the 1960-1990 era and has the potential to surpass Colombia in terms of producing, selling and distributing drugs both domestically and internationally. There have been numerous strategies to detain and halt the production, and flow of drugs altogether, yet it seems like they are inefficient and incapable of doing away with this problem. Some governments have sought to increase legislative and†¦show more content†¦We seek to shed some light on the two vastly similar, yet different stories that Mexico and Colombia share in this topic. Once the history of this conflict has been detailed, we can focus on any possible solutio ns and what their effects can be if implemented. This special commission of the U.N. was created to reform drug war policies and that is precisely what we intend on doing. The first step to eradicating the flow of drugs and the drug wars that result from it is to accept that what is currently being pursued is flawed and counter-productive. Colombia went from being a small time player in the drug industry when compared to Peru and Bolivia during the late 1900’s, to the number one cocaine producer and exporter. This entire issue is an inherently complex one. In Colombia we are dealing with armed insurgency groups willing to defend their lands and lives with force. These major groups consist(ed) of the Medellin Cartel, Cali Cartel, the FARC, the M-19, and the ELN. They resort to kidnappings, murder, and extortion to try and negotiate terms with the government, terms that are to assure their safety and permanence. The Colombian government has historically, had a difficult time deciding its policy towards negotiating with these radical groups. At first, they took a non-negotiating stance, unwavering andShow MoreRelatedEssay about The Mexican Tlaltelolco Massacre2491 Words   |  10 PagesAround the time of the Massacre in Mexico, there were a number of books written based on the brutal killings. Three popular books that were written by Mexican writers and addressed the movement of Mexican students, during that era, were Massacre in Mexico (by Elena Poniatowska), ’68 (by Paco Ignacio Taibo II), and Palinuro of Mexico (by Fernando de Paso). 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Culture and Disease Free Essays

Asthma is a disease that is sweeping the country. With so many new cases being reported daily, it has become somewhat of an epidemic. It can be found in almost all corners of the world. We will write a custom essay sample on Culture and Disease or any similar topic only for you Order Now Although it is most common in the US, Canada, and UK, it is growing more common in heavily industrialized countries like Brazil and South Africa. This disease can affect anyone; from women to men, children to adults, Caucasians to African Americans. However, it is most prevalent in African Americans, and even more so in African American women. Asthma is a chronic disease of the lungs and one of the most common long term diseases in children (â€Å"Asthma â€Å", n. d). The actual cause of asthma is unknown and there is currently no cure, but certain things in the environment trigger the inflammation of the airways, ultimately leading to asthma attacks. However, it is manageable and can be prevented by avoiding your triggers. Triggers vary for every person, but the most common are tobacco smoke, dust mites, pets, and pollution (â€Å"Asthma â€Å", n. d). The symptoms include tightness in the chest, coughing, and wheezing (â€Å"Asthma â€Å", n. d). Asthma attacks can be deadly if they are not taken care of right away. During an attack the airways in your lungs shrink and do not allow enough air to pass through. Since we do not know the cause of asthma, why is it that African Americans are three times more likely to be hospitalized from it (â€Å"Asthma Facts And Figures†, n. d)? According to â€Å"Asthma data surveillance† (n. d) African Americans are at 11. 6% for having asthma, compared to Caucasians at 8. 2% or Hispanics at 7. 3%. African Americans are also three times more likely to die from asthma, and African American Women have the highest asthma mortality rate of all groups, more than 2. 5 times higher than Caucasian women (â€Å"Asthma Facts And Figures†, n. d). Some researchers believe that it is socioeconomic while others believe it is genetic. Either way, the numbers speak for themselves; for some reason African Americans are more likely to have asthma than any other culture. Looking at socioeconomic reasons, there are many that can be factors in why African Americans are more likely to develop asthma. According to (Castillo, Jordan III, Tan, n. . ) studies have been done that show even though the same health care is offered to both Caucasians and African Americans; the quality of treatment is often lower for the latter. A certain study even discovered that, in a poor minority neighborhood, there was a higher rate of hospitalization and considerably less people with inhalers (Castillo, Jordan III, Tan, n. d. ). It was also found that minorities compared to Caucasians, would have an increased chance of seeing primary care physicians rather than specialists because of the cost that specialists usually charged (Castillo, Jordan III, Tan, n. . ). Another contributing factor could be lower literacy levels in not only the African American culture, but minorities as a whole. Studies have been done to correlate the two, and what was found was that out of 483 minority patients, mostly African-American only 27% of the study subjects could read at a high school level (Castillo, Jordan III, Tan, n. d. ). This is important because the patients may not comprehend important information given to them about the disease. There are also environmental factors that affect not only this culture, but the population as a whole. Since asthma is triggered by particles in the air, pollution is a big factor in it. Living in areas with higher pollution rates will definitely affect those with asthma. African American children have been known to live in more polluted areas, which help develop more vulnerability to allergens (Castillo, Jordan III, Tan, n. d. ). The pollution in the high level of ozone is the one that can trigger asthma attacks among African-American children. The ozone causes irritation to the lungs, and then creates inflammation in the lungs making it hard to breathe (Castillo, Jordan III, Tan, n. d. ). All of these factors have been known to increase restriction in the airways which results in a greater number of children being hospitalized in these polluted areas. As mentioned before, asthma is not curable. However, it is treatable with the correct combination of medications prescribed by a doctor. Medications can either be given in pill form (anti-inflammatories) or inhaler form (bronchodilators). There are also two types: long term and quick control. The long term medications are to help the patient have fewer and milder attacks, but they will not help during an asthma attack (â€Å"Asthma â€Å", n. ). Inhalers are the most common for quick control. During an asthma attack, taking an inhaler is one way to help control the symptoms, and get the attack under control. The other way to help manage asthma is to avoid triggers. Everyone has different triggers, where pet dander may affect one person; it may not affect someone else. One way schools are working to promote the awarenes s of asthma is by letting students and parents know the air quality for the day. Schools now have a colored flag for the three air qualities. Green is for good, yellow is for moderate, and red for unhealthy. Students often have to miss school because of asthma attacks or asthma related problems. If parents and teachers can work together to educate the students about the importance of staying indoors on unhealthy days, we can help to prevent attacks. Another way is about educating children on the benefits of staying away from people who are smoking. We see the commercials on television constantly; the ones with the baby in the crib and the smoke finding its way from a nearby apartment into the child’s lungs. The baby goes into a coughing fit and we are reminded how easily smoke can travel. Second hand smoke is dangerous, especially to someone whose asthma can be triggered by it, sending them into an attack. Anyone can get this disease, although it is more prevalent in African Americans. Even though it is not curable, educating people on this deadly disease is an important aspect to ensuring those affected by it can manage it. Avoiding your personal triggers and making sure you have spoken with a doctor about a treatment plan is key. In this case, both culture and environmental factors have contributed to why African Americans are more commonly diagnosed with this disease. References: Asthma .  (n.d).  Retrieved from http://www.cdc.gov/asthma/faqs.htm Asthma facts and figures.  (n.d).  Retrieved from http://www.aafa.org/display.cfm?id=8sub=42 Asthma data surveillance.  (n.d).  Retrieved from http://www.cdc.gov/asthma/asthmadata.htm Castillo, R., Jordan III, M., Tan, L.  (n.d.).  Prevalence of asthma disparities amongst African?American children.  ,  (), 1-3. How to cite Culture and Disease, Papers

Spin Drift Essays - Modern Painters, Andrew Wyeth,

Spin Drift Spindrift A Critical Review I visited the Currier Gallery of Art and I truly enjoyed myself. I had never been to an Art Gallery and only had the impression that I had received through the movies. It was as I pictured it to be, and I would go their or another gallery again. The Currier Gallery had some outstanding pieces of art, they had everything thing from giant wall paintings to small wall paintings and giant sculptures to small sculptures. They even had a room dedicated to technology; they had the old models of vacuums, a boat motor, chairs, a jukebox, and much more. But out of all the big pictures, the bright colors, the big sculptures, and the big name artists such as Picasso and Monet, the one piece by Andrew Wyeth caught my eye. It was a smaller piece with little color that held so much meaning. Andrew Wyeth is an American, who was born in 1917. This piece is Tempera on Masonite. This piece was painted in 1950 and was named Spindrift. Spindrift had an old wooden rowboat that had been used and worn-in sitting on the beach with the waves flowing to about mid boat. The ocean was a grayish color flowing onto the dark sand. There was a bucket of silverfish sitting in the floor of the boat below the seat with a hole in it. An over used ore lye in the boat, while a small black colored bird flew just above the ground past the boat. In the side of the boat you could see the reflection of the waves. Even the frame had an old sense like the picture; it looked like it was made from driftwood or possibly old wood from a boat. When looking at the picture I had my thoughts about what did it mean and stand for. It reminded me of when I was younger and would go to the beach and Mr. Stuvola, an older man, would come home from fishing. But instead of silverfish they would be flounder and everything had more color. I think that the old boat being on the dark sandy shore and the gray water hitting the boat symbolizes Andrew Wyeth's life. He feels old; his life has little excitement in it with no color. I think that the bucket of silverfish represents the wealth that Wyeth has. The old worn-in ore lying in the boat represents how he feels to an important person in his life. He is an ore that gets used to paddle someone through life, I believe someone he loves but does not love back. The hole in the seat is his heart; it has a hole in it. I believe that the boat has nobody in it because that's how Wyeth feels about his life. He feels empty inside and realizes that he is by looking at his life. The black bird flying by represents other love possibilities that pass his boat but they always continue to fly right bye. I think that they continue to fly by he is boat because he tells him self that the women he loves will love him back, so in turn he turns down other possibilities. The reflection of the waves on the boat I feel shows that Wyeth is trying to live his life in his past, possible through something he accomplished when he was younger. And the lack of bright colors in the painting shows lack of excitement in his life. His life has turned into a routine and he hates that. I loved going to the art gallery and sitting there looking at the pictures and wondering about what the artist was thinking when they painted their pictures. I think it was both worth the money and the time. I would do it again, and I recommend it to everyone. I rate the Currier Gallery of Art as great, but I have no basis for comparison to other galleries. But it was well worth it. Art Essays

Free Essays on Rainforest

The battle for the Amazon rainforest is a daunting task. It’s a long battle between miners, loggers, and developers against those who see the need to protect and save this crutial enviornment. The destruction affects lives, families, the economy, politics, and the environment amongst other things. The effects of the Amazon affects the entire world. Possible vaccines, medicine, animals and beautiful wildlife are all at risk. The environmental problems of today started a long time ago, before automobiles, electricity, and the Industrial Revolution. As population increased along with technology advances, more significant and widespread problems arose. The Amazon rainforest was not spared from this growth. The Amazon region has long been seen as a land of great riches. â€Å"Early Europeans and others have long been fascinated by the Amazon, with early visions of a land of gold, the legend of ‘El Dorado’† (Faminow 32). The European invasion bought with it the increased population and new technologies that had a drastic effect to the Amazonian region, which was once considered safe from exploitation. This problem has continued to the present, with higher consequences. Ehrlich explains, â€Å"today, unprecedented demands on the environment from a rapidly expanding human population and from advancing technology are causing a continuing and accelerated decline in the quality of the en vironment and it’s ability to sustain life† (98). As a result, the Amazon rainforest is being destroyed at an alarming rate, affecting all those that live in the region, and around the world. To help in the understanding of the vast changes in the rainforest, Howard Facklam has come up with some staggering statistics. He states, â€Å"it was estimated at one point in the 1980’s that the Amazon basin was being cleared at the rate of 50 acres a minute; another estimate put the rate at 78,000 square miles per year† (53). These are astronomical ... Free Essays on Rainforest Free Essays on Rainforest The battle for the Amazon rainforest is a daunting task. It’s a long battle between miners, loggers, and developers against those who see the need to protect and save this crutial enviornment. The destruction affects lives, families, the economy, politics, and the environment amongst other things. The effects of the Amazon affects the entire world. Possible vaccines, medicine, animals and beautiful wildlife are all at risk. The environmental problems of today started a long time ago, before automobiles, electricity, and the Industrial Revolution. As population increased along with technology advances, more significant and widespread problems arose. The Amazon rainforest was not spared from this growth. The Amazon region has long been seen as a land of great riches. â€Å"Early Europeans and others have long been fascinated by the Amazon, with early visions of a land of gold, the legend of ‘El Dorado’† (Faminow 32). The European invasion bought with it the increased population and new technologies that had a drastic effect to the Amazonian region, which was once considered safe from exploitation. This problem has continued to the present, with higher consequences. Ehrlich explains, â€Å"today, unprecedented demands on the environment from a rapidly expanding human population and from advancing technology are causing a continuing and accelerated decline in the quality of the en vironment and it’s ability to sustain life† (98). As a result, the Amazon rainforest is being destroyed at an alarming rate, affecting all those that live in the region, and around the world. To help in the understanding of the vast changes in the rainforest, Howard Facklam has come up with some staggering statistics. He states, â€Å"it was estimated at one point in the 1980’s that the Amazon basin was being cleared at the rate of 50 acres a minute; another estimate put the rate at 78,000 square miles per year† (53). These are astronomical ...

Cats and Dogs †and Horses, Oh My!

Cats and Dogs – and Horses, Oh My! The passions and activities in our lives, including our pets, offer writing opportunities. Our friend jokes and calls us Cat Whisperers because of feral cats abandoning kittens on our doorstep. Through the years, we’ve learned many lessons about rescuing feral kittens, and that experience turned into articles, children’s stories and an ebook. A member of my writing group argued that she couldn’t write about animals, because she wasn’t a veterinarian. A degree isn’t necessary to write about furry – or nonfurry critters. Being an animal lover, or an animal parent, gives you knowledge to turn into articles. These publications are for lovers of cats and dogs: CATSTER and DOGSTER magazines (used to be Cat Fancy and Dog Fancy): catster.com/ and dogster.com/ Email Catster: confess@catster.com and Dogster: vicky@dogster.com Length: 800-1,000 words. Payment varies. CATS USA MAGAZINE: catchannel.com/magazines/catsusa/writers-guidelines.aspx Length: 1,800-2,400 words. Payment varies. Cats and dogs are not the only pets. I met Mea Stone, owner of Stonywoods Farm and became enchanted with her angora goats. The story of how she started her small hob For animals of the more agricultural type, try these publications: HOB hob Feature articles: 2,000-2,500 words. Payments: $300 and up. News-oriented articles: 500 words maximum. Payment varies. BACK HOME: http://backhomemagazine.com/guidlines.htm Word count varies. Payment $35 per printed page. COUNTRY MAGAZINE: country-magazine.com/contributor-guidelines/ Material considered on speculation. Pays $250 for stories one page or longer. (A page is 400-500 words.) For horse stories, I visit an author friend who owns a horse. She’s a romance writer, and her stories are western themed, complete with cowboys and horses. Try one of these publications for equine articles: APPALOOSA JOURNAL: appaloosajournal.com/editorial-submissions/ Features: 1,500-1,800 words. Articles: 600-800 words. Pays $200 $400. THE HORSE: thehorse.com/pages/freelance Articles: 250-1,800 words. Payment varies depending on article length. HORSE ILLUSTRATED: Magazine: horsechannel.com/horse-magazines/horse-illustrated/submission-guidelines.aspx Print articles: 1,000-2,000 words. Pays $200-$475. Online articles: 500-1,200 words. Pays $25 for news items, $50 for 500-1,000 words (tips, personal columns), $75 for 750-1,200 words including quotes and photos/videos. Broaden your horizons. Who are your friends, your neighbors, your co-workers? Do they have exotic pets or fascinating stories to share? Try these publications for exotic animals: REPTILE MAGAZINE: reptilesmagazine.com/Submit-A-Picture-or-Story-to-Reptile-Magazine/Writers-Guidelines/ Feature articles: 2,000-2,500 words with good photos. Generally pays $500. Shorter articles with fewer photos pays $350. Rates can vary. AQUARIUM FISH INTERNATIONAL: fishchannel.com/writers-guidelines.aspx Pays generally 15 cents per word. Offers a package deal for useable photos. Younger readers enjoy stories with and about animals. Try your hand at children’s stories. Highlights pays on acceptance for fiction and non-fiction pieces. HIGHLIGHTS https://www.highlights.com/contributor-guidelines Fiction and nonfiction: 800 words maximum. Pays $150 up. Rebus stories: 120 words maximum. Pays $100 up. Do your neighbors have unusual pets? Ferrets? Potbellied pigs? Back yard chickens? Have your coworkers mentioned humorous stories about their animals? Horror stories? Experiences they tell around the water cooler? Do they foster abandoned opossums? Raise turtles to sell to reptile shops? Have a boa that escaped one day? Are story ideas blossoming that you can submit to any of these publications? What experiences can turn into money? Whether you clean up after cats and dogs, even horses or goats, or listen to tales from those who do, animals can become stories that add to your revenue.

Stem Cell Therapy Essay Example | Topics and Well Written Essays - 1000 words

Stem Cell Therapy - Essay Example Stem cells are capable of self regeneration and replicating itself, therefore giving birth to new generations with varying traits. The replication capabilities of these cells have the potential to replace the degraded areas of the body where diseases and injuries are located. The method of this new treatment is foreseen to be very effective due to the body’s tendencies to reject and experience side effects. One of the many forms of stem cell treatment is the Allogeneic Hematopietic Stem Cell Transplantation used as the main therapy practiced in hematologic malignancies. One of the more specific forms is the Myeloablative Hematopietic Stem Cell Transplantation found to be cure children with sickle cell disease. However, the same method proves to be disproportionately toxic to adults. (Naganska, 2009)2 Stem cell therapies are also used to treat myotrophic lateral sclerosis, which is a neurodegenerative disease. The characteristics of this disease is the loss of motor neurons fou nd in the spinal column, motor cortex as well as the brain stem which results to the dramatic reduction of a patient’s life span. It usually leads to the death of the patient, caused ultimately by respiratory failure that can happen between two to five years into the disease. This is one of the major challenges in the field of medicine, despite the vast researches in neurobiological sciences, as well as molecular and genetic researches. The introduction of stem cell therapy was accepted with optimism to regenerate the cells of patients in order to not only prolong the lives of the patients, but also to cure the disease altogether. One of the most common diseases known to us as a leading cause of death all over the world is heart failure. Though medicinal methods have been able to sustain and prolong the lives of the patients, no actual cure has been introduced to totally remove the cause of the problem. Researchers are optimistic with the results of some laboratory experiment s together with some clinical tests that cellular intervention can possibly improve the cardiac functions, by regenerating the cardiac itself. (NIH, 2009)3 It has been found that progenitor cells derived from the bone marrow as well as other similar progenitor cells that may be found in various parts of the body can make the distinction into vascular types of cells that would result to restoration of the blood flows. Recent findings proved that local cardiac stem cells exhibited differentiation, transforming into multiple cell types that are found in the heart. This recent finding is indicative that the heart is not that different. Stems cells are unique from the other cell found in the body. They have three common characteristics, and the source as to where the stem cells were harvested will not affect thes characteristics. Stems cells are capable of self renewal and dividing for over long periods of time. Secondly, stem cells are not specialized and lastly, they are capable of yie lding specialized cells types. (Naganska, 2009)4 Initially, when researchers conceptualized the experiments, they tried it with an adult mouse by injecting stems cells into the muscle of the left ventricular wall of the mouse’ heart. They also tried injecting a human adult’s bone marrow stem cells into the tail vasculature of the mouse. They discovered that stem cells aid in the